Tag Archives: Twitter

Luddites I Have Known

In the never-ending quest to enthuse midwives and nurses about professional use of social media I’ve talked to people about it, given inservice education sessions, demonstrated is use as an adjunct to education, facilitated workshops, submitted conference posters, contributed to journal articles and have been invited to speak at conferences. To spread the word I’ve taken the risk of being called geek wanker narcissist, and even had cards printed:

BusinessCard4

When I talk to people about health care social media, I always mention how it lets information be shared quickly and easily,  and network with people from a range of professions/walks-of-life from all around the world. However, the thing I value the most and try to emphasise the most, is the participative, interactive nature of social media. Social media is where the debates are held; those of us who want to influence and participate in decisions gather and test our ideas on social media. Twitter is especially good for this: it lets anyone join in and contribute to- and be enlightened by- the contest of ideas.

To see how Twitter works to share information and the contest of ideas, see these two recent examples (click on the pics to see the complete conversations unfurl):

In health and education roles I encounter many people who give dumb blanket statements like, “I will never use Twitter – I don’t care what Justin Bieber had for breakfast”. Much to my embarrassment, this is the sort of thing I hear nurses (especially those in positions of influence and power) say all the time. These people are so stubborn that they won’t even look, listen or learn about professional use of social media.

A few months ago two Australian nurse lecturers forthrightly and very confidently told me that Twitter and facts are (somehow) mutually exclusive, and they do not and never will use it. I tried being zen about the whole thing (water flows around resistance, rocks in the stream shift or erode), and celebrated some of the nurse academics who are more enlightned about health care social media (see storify.com/meta4RN/lecturers).

However, the same thing keeps happening: people in positions of power and influence in the health care and higher education systems are still using silly, uninformed, blanket statements to decry the use of social media and warn people off from using it.

No more Mr Nice Guy – I’m calling these people what they are: Luddites.

People being resistive to new technologies and innovations is not new, and in my lifetime I have seen that change is inevitable – the luddites and laggards will catch-up eventually.

In the 1970s I knew people who refused to play video-games like Space Invaders – “No it’s too confusing, I’m sticking with the pinball machine” said my friend when we went into the pinball parlour.

In the 1980s I knew people who refused to use ATMs (automatic teller machines) – “No, you can’t trust a little card and machine. I’ll wait until the bank opens on Monday.” said my relative.

In the 1990s I knew people who refused to use computers. Every now and then I still hear people say, “I don’t believe in computers” as if computers are akin to the tooth fairy or religion.

In the 2000s I knew people who refused to use a mobile phone, “Why would I ever need one?”, people would say. Now, in Australia, there are more mobile phones than people (for more info: meta4RN.com/mobile).

In the 2010s I know people who refuse to use social media. As evidenced by the “I don’t need to know what Justin Bieber had for breakfast” type of statements, the reason they don’t use it is twofold: [1] they do not understand it, and [2] they decline the opportunities to learn.

I guess I should be patient with my resistive colleagues – history shows that they’ll come around eventually. However, for those nurses and midwives in positions of power and influence, I’m hoping people will print and fax you a copy of this picture below. If  you can’t summon the willingness to learn about professional health care social media, please summon the dignity and sense to stop critiquing something you do not understand.

luddites

PDF version (suitable to print and fax to a social media denier of your choosing): Luddites

As always, your comments/feedback is welcome.

Paul McNamara, 3rd May 2014

 

 

 

Yay AHPRA!

The "Before" picture: 11th March 2014

The “Before” picture: 11th March 2014

Once upon a time I worked in a pilot program as a School-Based Youth Health Nurse. This role put me in close contact with teachers. By listening to their conversations about managing classroom behaviour I was introduced to a strategy that teachers use: “Catch them being good“.

In short, the teachers said it was very easy to get caught-up in noticing and reprimanding students about unwanted behaviours – so easy that it could completely monopolise lesson time some days. A smarter strategy was to hone-in on, recognise and celebrate students who were behaving well. Don’t try to catch students being naughty – try to catch them being good.

Over the last two weeks Australian Health Professionals have caught AHPRA, the agency that regulates us all, being good.

joiningOn Monday 19th March 2014 AHPRA joined the conversation on Twitter. After years of watching the AHPRA Twitter handle sit as stony-faced and as silent as an Easter Island statue, it suddenly sprang to life.

A few days later AHPRA announced that there would be changes to the advertising guidelines to be clearer about the use of testimonials, This change was in response to many concerns being raised by health practitioners that the initial set of guidelines had unrealistic, unworkable expectations regarding the use of social media.

Then, on Friday 28th March 2014, there was a Twitter chat with AHPRA CEO Martin Fletcher using the hashtag #AHPRAqanda. Health professionals were able to seek clarity around expectations of the advertising and social media guidelines, and engage directly with AHPRA and each other about specific concerns.

The "After" picture: 30th March 2014

The “After” picture: 30th March 2014

AHPRA are only two weeks into their engagement on Twitter and have been pretty clear that they intend to walk before they try to run.

I am very pleased that AHPRA are on Twitter because it will help me address some of the fear (bordering on paranoia) that is expressed every time I facilitate an inservice on professional use of social media. Health professionals often express that they are reluctant to use social media in a professional sense because they fear that either their employer or AHPRA will see it as a bad thing. Now I will be able to confidently counter that concern by reinforcing my previous argument that health professionals should be unafraid to speak up and join in the conversation on social media.

Now that AHPRA has joined the conversation, maybe there is something of a bridge across “the big scary chasm” between the early adopters and the majority of Australian healthcare professionals using social media.

Let’s hope so.

adopters

As always, comments are welcome.

Paul McNamara, 30th March 2014

Professional use of Twitter and Healthcare Social Media #NPD100

SmartCare-Poster

About the Conference

Peter Carr is an innovative Nurse Lecturer who coordinates the subject NPD100 Health Communications, Research and Informatics for undergraduate nurses at The University of Notre Dame Australia.

Peter, with support from his colleagues and students, has organised the SMART CARE Conference (SMART = Social Media Application for Research and Teaching) hosted by the University of Notre Dame, School of Nursing and Midwifery, Fremantle campus on Friday 25th of October, 2013. More about the conference here: #NPD100 The Conference

The tagline on the poster “#NPD100 The Conference” refers to the neat trick of using the subject code as the hashtag. Such a good idea. Some universities and workplaces still have a stop it or you’ll go blind! kind of attitude towards social media, so it’s very refreshing to see a university subject that so strongly encourages students to utilise social media professionally, to be digital citizens.

It is a terrific honour to be asked to contribute at this conference – I’m very grateful to Peter for asking me along. Together with Kane Guthrie and Marie Ennis O’Connor, we will have time to explore some of the uses of health care social media. To assist the flow of ideas to continue beyond one Friday in Freo, a copy of my #NPD100 SMART CARE Conference presentation is included below.

Professional use of Twitter and Healthcare Social Media

Two Notes in Closing

  1. Regular visitors to meta4RN will recognise the presentation above as having a lot in common with this recent post: meta4RN.com/poster. Yes folks: self-plagarism is alive and well. However, in my defence, the #NPD100 presentation will be able to explore some of these ideas in a lot more detail than the poster version.
  2. Ironically, I’m about to go pretty quiet on social media for a couple of weeks. After spending all week in Perth and Fremantle talking about and using social media, I’m going on holiday in country Western Australia with my lovely partner. On one of the slides above I present balance as being one of the risks of using social media. To manage that risk, there are times when ignoring social media and simply enjoying time with the people you love is the sensible, balanced thing to do. Digital citizens need to be analogue citizens too. :-)

See you in a couple of weeks!

Paul McNamara, 25th October 2013

A Twitter Workshop in Tweets

Monday at the Australian College of Mental Health Nurses (ACMHN) 39th International Mental Health Nursing Conference, we conducted a workshop on Engaging with Social Media. There were three workshop facilitators: Clare Butterfield from Canberra, Communications & Publications Officer (see @ACMHN on Twitter), Paul McNamara (me), Clinical Nurse Consultant from Cairns (see @meta4RN on Twitter) and, our special guest co-facilitator Emily Mignacca (see @emilymignacca on Twitter) graduating student nurse who commences as a RN specialising in mental health early in 2014.

Rather than use a PowerPoint or other traditional presentation method, I wrote the core content of the workshop as a series of Tweets. In real time as the hands-on part of the workshop was in action, we sent the Tweets out from the @ACMHN Twitter account. The Twitter feed on this page twubs.com/ACMHN2013 was projected onto a screen so workshop participants could see the @ACMHN tweets, their own tweets using the conference hashtag and, perhaps most importantly, the comments and interaction from other Twitter users who used #ACMHN2013. It was a successful strategy – I’ll certainly use it again for future workshops on using Twitter.

You are welcome to use all or part of A Twitter Workshop in Tweets below provided you abide by the Creative Commons Licence below. This licence lets others distribute, remix and build upon the work, but only if it is for non-commercial purposes, they credit the original creator and source – Paul McNamara (2013) A Twitter Workshop in Tweets http://meta4RN/tweets – and they license their derivative works under the same terms. You are also welcome to contact me to facilitate/co-facilitate your health care social media workshop.  My email is meta4RN [at symbol] gmail.com

1. Pre-workshop info/publicity

Engaging with Social Media – Clare Butterfield and Paul McNamara Monday 21st October 2013 12:30-2:30pm

Social media allows Collaboration and Partnerships in Mental Health Nursing to transcend time and place: time through collaborative, asynchronous communication; place by being connected to the world’s online clinical communities. This hands-on workshop aims to act as a launching-pad for those who want to turbo-charge the conference theme.

The workshop will be in two parts: The first, briefest part, will introduce four examples of professional use of social media, using Twitter as the primary example. This part of the workshop intends to show participants the value of engaging with social media.

The emphasis will be the second part of the workshop. This will be a hands-on session that will assist participants gain confidence in using Twitter. This part of the workshop intends to equip participants with skills in engaging with social media in a professional capacity. Wifi will be available. Participants are asked to bring:

  • a mobile internet device (eg: smartphone, tablet or laptop computer);
  • knowledge (ie: the relevant passwords) on how to download apps onto your mobile device;
  • for those who already have an established Twitter account, the knowledge (ie: the relevant passwords) on how to access it;
  • a spirit of curiosity and fun!

To reinforce the learning acquired in the workshop, follow-up “skill checks” will be scheduled during conference breaks on Tuesday and Wednesday. Please come along – the workshop facilitators expect it to be a dynamic, fun, enlightening masterclass in engaging with social media.

Emily Mignacca was invited to join in co-facilitating the workshop just a couple of weeks before the workshop. Although Emily missed-out on being named in the pre-conference publicity, her participation on the day was vital. Emily worked hard and did a good job supporting people who were more than twice her age pick-up some of the skills and enthusiasm she has in using social media professionally. You could do worse than follow @emilymignacca on Twitter.

twitter

Below is a list of my pre-composed, pre-ordered tweets for the workshop. There were minor adjustments, inclusions and exclusion made as we went along, but mostly we just sent them out verbatim.

2. #ACMHN2013 Twitter Workshop in Tweets

Creative Commons License
A Twitter Workshop in Tweets by Paul McNamara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at http://meta4RN/tweets.

Before

Please RT to show Twitter’s potential/reach to participants in today’s #ACMHN2013 Engaging with Social Media Workshop

Starting soon: #ACMHN2013 Engaging with Social Media Workshop. Info: http://acmhnconferences.acmhn.org/speakers/ (near bottom: scroll down) #HCSMANZ

No PowerPoint slides at the Engaging with Social Media Workshop. We’re Tweeting the content using this hashtag #ACMHN2013

Warning: HEAPS of #ACMHN2013 Social Media Workshop tweets next 2 hours
To join: http://twubs.com/ACMHN2013
To mute: http://roniweiss.com/2011/05/03/muting-hashtags/

Start

#ACMHN2013 Facilitator 1 of 3: Clare Butterfield @ACMHN Communications and Publications Officer with – Face of ACMHN’s Twitter

#ACMHN2013 Facilitator 2 of 3: Emily Mignacca @emilymignacca GenY/Millennial, Almost-Mental Health Nurse – Future of @ACMHN

#ACMHN2013 Facilitator 3 of 3: Paul McNamara @meta4RN clinical nurse consultant + educator – Fellow of @ACMHN

First-up, a hard-sell on some professional uses of Twitter. For those playing-along at home see http://meta4RN.com/poster #ACMHN2013

What is Twitter’s potential/reach? Here’s a demonstration we prepared earlier https://twitter.com/meta4rn/status/392021423943716866 #ACMHN2013

Here are the results: http://www.symplur.com/healthcare-hashtags/acmhn2013/analytics/?hashtag=acmhn2013&fdate=10%2F17%2F2013&shour=9&smin=0&tdate=10%2F21%2F2013&thour=9&tmin=0&ssec=00&tsec=00&img=1 #ACMHN2013

Enough chin-wagging. Let’s start doing! Go to https://twitter.com/signup to start an account #ACMHN2013

Make a choice now: is this an official, personal or professional twitter account? Mental health nurses know about boundaries, right? #ACMHN2013

Need clarification on official, personal + professional? This Qld Gov site is clear + succinct: http://www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html#ACMHN2013

On your professional twitter account you’re not representing an organisation, but are primarily talking about work-related stuff #ACMHN2013

Choose a short name (aka “handle”) eg: instead of @BartholomewBonython maybe @BartB #ACMHN2013

Bad news for people without exotic names: @JohnSmith @JSmith + @SmithJ are all taken ;-/ #ACMHN2013

Short names and concise tweets are good. Twitter = Brevity Central #ACMHN2013

Struggling deciding on a name? Get creative! Example: a nerdy mental health nurse might be @MHnerse #ACMHN2013

Or… a graduating student nurse might be @SN2RN #ACMHN2013

Don’t use your workplace name/initials unless you’re 100% sure you’re representing your employer rather than your professional self #ACMHN2013

That’s why I’m @meta4RN rather than @QueenslandHealthRN – there’s a BIG difference in implications/expectations #ACMHN2013

Think about how you’ll describe yourself in your Twitter bio. Do you need to name your employer? It might be easier if you don’t. #ACMHN2013

Twitter bios accommodate a bit of personality along with a description of you/your interests #ACMHN2013

Re bio: maybe better not to say “lost virginity to a rockstar”, but “enthusiastically supporting musicians” would be OK :-) #ACMHN2013

Professional doesn’t have to be boring #ACMHN2013

Still nervous re the name/bio thing? You’ll get away with being anonymous, but why? On the run? Witness protection program? #ACMHN2013

And a pic. You’ll need a pic. Eggs repel followers. #truefact #ACMHN2013

Your pic doesn’t have to be a photo. There are avatars available online PRN. eg: http://www.twittergallery.com/?p=1985 #ACMHN2013

DON’T BE AN EGG! #ACMHN2013

Right. When you’re ready, announce your arrival to the Twitterverse. No pressure: channel Neil Armstrong. #ACMHN2013

Oh, and use the conference hashtag so we can see your tweet on the #ACMHN2013 screen

Next up you’ll want to start following some people, otherwise your Twitter feed will be bare, and you will get sad, lonely and bored :-( #ACMHN2013

Who to follow? We can start with each other – a learn as we go thing #ACMHN2013

Twitter is not like Facebook. It is perfectly acceptable, not at all stalker-ish, to follow a complete stranger. #ACMHN2013

#ACMHN2013 Also, if you want to see who else is active in health care social media in Aus/NZ sus-out this hashtag: #HCSMANZ

#ACMHN2013 @nurse_w_glasses is a rockstar amongst social-media-mental-health-nurses: well worth following.

While we’re looking at who to follow, sus out the #WeNurses + #OzNurses hashtags – anyone/anything of interest? #ACMHN2013

If so, you may want to follow that person and/or retweet (ie: share) their tweet. #ACMHN2013

RT = ReTweet
MT = Modified Tweet
HT = HatTip/HeardThrough
More about Twitterisms here http://meta4RN.com/FF #ACMHN2013

Now, about hashtags… don’t be intimidated. You can use Twitter happily with never using one in your whole life #ACMHN2013 BUT…

Hashtags pull disparate conversations and people together. Like at this mental health nursing conference, for instance #ACMHN2013

Eg: even if you had the most incisive political tweet ever created, QandA viewers wouldn’t know about it without the #QandA hashtag #ACMHN2013

The hashtag thing can be fiddly at first. For the #ACMHN2013 conference this site makes it REALLY easy: http://twubs.com/ACMHN2013

Create your own hashtags, BUT learn from the Susan Boyle album launch hashtag: #susanalbumparty can be read 2 ways :-) #ACMHN2013

So, what to Tweet about? Anything that you think is relevant to people who may share all or some of your interests #ACMHN2013

Remember: the conventions of professional communication are long-established: letters, email etc. Why change it on Twitter? #ACMHN2013

Now, let’s pause and have a look at the @acn_tweet / RCNA (2011) Social Media Guidelines for Nurses http://www.rcna.org.au/WCM/Images/RCNA_website/Files%20for%20upload%20and%20link/rcna_social_media_guidelines_for_nurses.pdf #ACMHN2013

While we’re at it, let’s have a look at the @NurMidBoardAust guidelines too http://www.nursingmidwiferyboard.gov.au/documents/default.aspx?record=WD10%2F3224&dbid=AP&chksum=qhog9%2FUCgKdssFmA0XnBlA%3D%3D #ACMHN2013

Any surprises or comments about the social media guidelines? #ACMHN2013

#ACMHN2013 The guidelines are pretty common-sense stuff. Maybe this flowchart is all we need

SoMeFlowchart

On a mobile device? Install an app, eg: Twitter https://about.twitter.com/download #ACMHN2013

On a mobile device? Install an app, eg: HootSuite https://hootsuite.com/features/mobile-apps #ACMHN2013

On a mobile device? Install an app, eg: Tapbot http://tapbots.com/software/tweetbot/ #ACMHN2013

Probably the easiest way to learn Twitter is to follow people who have already learned Twitter. Stick with it – it’ll click in. #ACMHN2013

Do unto others. #TwitterTips #ACMHN2013

#TwitterTips #ACMHN2013 Be careful mixing personal and professional. Boundaries are important.

#TwitterTips #ACMHN2013 You already know about confidentiality; if you’re doing confidentiality wrong online it will definitely get spotted.

#TwitterTips #ACMHN2013 Naturally, you would NEVER give individual or detailed clinical advice on Twitter.

#TwitterTips #ACMHN2013 Generalised info is fine, eg: Getting great feedback from consumers about the @mindhealthc site http://www.mindhealthconnect.org.au

#TwitterTips #ACMHN2013 Try not to act like a dickhead. Also, don’t use words like “dickhead” – it’s unprofessional. #TwitterTips #ACMHN2013

#TwitterTips #ACMHN2013 Apologise if you do/say something stupid. BTW sorry for saying “dickhead” before.

#TwitterTips #ACMHN2013 Twitter spam is especially good at playing on the insecurities of newbies, so be vigilant + don’t click dodgy links.

#TwitterTips #ACMHN2013 Spam example 1:
This person is saying horrible things about you www.dodgylink.com DON’T CLICK!

#TwitterTips #ACMHN2013 Spam example 2:
This photo of you! LOL www.dodgylink.com DON’T CLICK!

#TwitterTips #ACMHN2013 Mostly you won’t Tweet from/about your workplace… you’ll have your work to do.

#TwitterTips #ACMHN2013 There may be an occasional exception to the workplace rule, eg: Gammin Hospital Christmas decorations are fabulous!

#TwitterTips #ACMHN2013 Would your patients or boss be offended by that photo? Yes = Delete. No = Tweet.

Finish

#TwitterTips #ACMHN2013 RT @charleneli: Twitter is not a technology. It’s a conversation. And it’s happening with or without you.

#TwitterTips #ACMHN2013 No need to worry about forgetting today’s workshop, it’s all here: http://meta4RN/tweets

#TwitterTips #ACMHN2013 Connect. Be generous. Have fun.

Creative Commons License
A Twitter Workshop in Tweets by Paul McNamara is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Based on a work at http://meta4RN/tweets.

As always, your comments and feedback is welcome. Please use the comment facility below.

Paul McNamara, 23rd October 2013

Professional use of Twitter (my #ACMHN2013 conference poster)

At the Australian College of Mental Health Nurses 39th International Mental Health Nursing Conference (Perth, 22nd-24th October 2013) there are three poster presentations (no oral presentations) regarding social media:

  1. Utilising social media collaboratively to strengthen interdisciplinary understanding and networking (Zara Mills)
  2. Twitter: a contemporary nursing conversation tool (Rhonda Wilson)
  3. Turbocharging mental health nursing collaboration and partnerships: professional use of Twitter (me)

Social media is a good fit for the conference theme “Collaboration and Partnerships in Mental Health Nursing” (hence the full name of my presentation). There are many examples of nurses acting as “digital citizens“, reflecting the ever-changing practice domains and the importance of partnerships to the nursing professions. My poster presentation cites four examples of nurses embracing social media, adapting content that I have accrued on my blog and presented as the closing plenary session at the ACMHN Consultation Liaison / Perinatal Infant Mental Health Nurses Conference in June 2013.

Anyway, with no further ado, here’s a breakdown of my poster presentation for the conference with the #ACMHN2013 Twitter hashtag:

Abstract 

Working in partnership with consumers, carers and colleagues is part of mental health nursing’s heritage. Over time we have adapted this collaborative approach to the technologies available to us. For example, telephones and videoconferencing are commonly used to establish and maintain therapeutic and professional relationships by mental health nurses. Yet, for some of us, there seems to be hesitation to use one of the technologies of our time – social media – in a similarly confident manner.

This presentation will make a clear distinction between official, personal and professional use of social media. Using case studies, four specific examples of professional use of Twitter will be presented, covering these aspects of mental health nursing:

  • mental health promotion
  • sharing mental health nursing conference information and innovations
  • collaborative multi-national discussions re contemporary issues
  • enhancing education

Referring to these examples, the argument will be made that professional social media participation builds collegial relationships and enhances the profile of mental health nursing.

Those baffled or intimidated by social media are strongly encouraged to attend, as are those interested in exploring ways mental health nurses can use social media to turbocharge our collaboration and partnerships.

The abstract was submitted as an oral presentation, but accepted as a poster presentation. I used many (not all) of the ideas found in Colin Purrington’s enlightening and entertaining blog post “Designing conference posters“. The post was divided into into four parts, each part giving different examples of nurses embracing social media. Those four parts are presented separately below:

1. Health Promotion

1

#bePNDaware and Postnatal Depression Awareness Week 2012

Hashtags mark keywords or topics. This facilitates information sharing: clicking on a hashtag will lead you to other tweets with that same hashtag.

As a health promotion strategy, #bePNDaware was the designated Twitter hashtag for Postnatal Depression Awareness Week 2012. This facilitated the sharing of resources, information and support across a variety of agencies and individuals.

Data

From midnight beginning Thursday 8th November 2012 to midnight ending Sunday 25th November 2012 (Cairns time) using the #bePNDaware hashtag there were:

  • 250 Twitter participants
  • 928 tweets
  • 3 of the most prolific Twitter accounts represented mental health nursing
  • the “impressions” (potential number of views) was over 1,500,000

So what?

Australia’s National Perinatal Depression Initiative (NPDI) cites improved community awareness as one of the key performance indicators for the success of the NPDI.

As the data demonstrates, Twitter provides a vehicle for active participation in health promotion activities with a very large reach.

Social media health promotion is an example of effectively using the internet. Some nurses are “digital citizens” who use the internet to curate and share health-related information.

For further data analysis and information about this example, please visit meta4RN.com/bePNDaware

2. Sharing Conference Information

2

Case Study: The Reach of One Tweet

A key purpose of health care conferences is to share information and professional values. Can social media play a role in this?

Below is a tweet of a statement made during a presentation at a small Consultation Liaison and Perinatal Infant Mental Health Nurse conference held in June 2013. The presenter’s message went beyond the 70 people attending the conference in a small Queensland regional city, and reached many thousands of people elsewhere in Australia and internationally.

Data

579 = the number of people following the @meta4RN Twitter account in June 2013. So, that one tweet could have been seen by up to 579 people/organisations.

That single tweet was retweeted (ie: shared/passed-on) by five other Twitter accounts, each with their own group of followers, thus:

  • 9712 following @nurse_w_glasses
  • 8433 following @yayayarndiva
  • 1969 following @ClaudiaNichols
  • 1403 following @HR1529
  • 178 following @SameiHuda
  • + 579 following @meta4RN
  • = 22, 274 impressions (potential views).

This conference tweet had an audience over 300 times larger than the conference audience.

Data: Three Nurse Conferences on Twitter

  • Consultation Liaison & Perinatal Infant ACMHN Conference
    • Noosa
    • June 2013
    • Approx 70 delegates
    • Conference Hashtag = #ACMHN
    • 125,794 Twitter Impressions
    • 141 Tweets
    • 26 Twitter Participants
  • Australian College of Mental Health Nurses 38th International Mental Health Nursing Conference
    • Darwin
    • October 2012
    • Approx 700 Delegates
    • Conference Hashtag = #ACMHN2012
    • 395,557 Twitter Impressions
    • 586 Tweets
    • 38 Twitter Participants
  • International Council of Nurses (ICN) 25th Quadrennial Congress
    • Melbourne
    • May 2013
    • Approx 4000 delegates
    • Conference Hashtag = #ICNAust2013
    • 2,201,098 Twitter Impressions
    • 3,764 Tweets
    • 288 Twitter Participants

For more information about these examples, please visit

3. Discuss Important Issues

3

Case Study: #WeNurses Twitter Chat

Planned Twitter discussions (those with a designated time and topic) are known as “chats”.

On 21st December 2012 (Cairns time) nurses from the United Kingdom and Australia came together on Twitter to discuss issues raised by the highly publicised suicide of a colleague. During this chat 33 participants used the #WeNurses hashtag. There were 360 tweets, and the impressions (aka “TweetReach”) of the chat was well in excess of one million views.

The structure of the discussion and the issues that emerged are as below:

  • Preliminary Information
    • Introductions
    • Setting the Tone
  • Theme: Communication & Confidentiality
    • Patients and Mobile Phones.
    • Social Media
    • Individualising Communication & Confidentiality
    • WiFi for Hospital Patients
  • Theme: Compassion
    • Prank Call
    • Targeted Crisis Support
    • Clinical Supervision
    • Supportive Workplaces
    • Preventative/Early-Intervention Resources
    • “The 6Cs” (Care, Compassion, Competence, Communication, Courage & Commitment)
    • Integrating Defusing Emotions into Clinical Practice
  • Finishing-Up
    • Key Learnings
    • Closing Remarks
    • Farewells

Outcome

Nurses from opposite sides of the world utilised a high-profile social media platform to engage in a conversation about the high-media-profile suicide of a nurse. Unlike much of the commentary on both social media and mainstream media, the #WeNurses discussion was conducted professionally, calmly, and with thoughtfulness and grace.

For a curated transcript of the discussion and more information about this example, please visit meta4RN.com/WeNurses

4. Enhance and Amplify Education Sessions

4

The Experiment

A perinatal mental health workshop on 8th February 2013 also served as an experiment in using Twitter to bookmark and share resources. Using HootSuite 19 scheduled tweets with the #bePNDaware hashtag were sent from the @meta4RN Twitter account before or during the workshop. Additionally, one tweet was sent during a break and one after the workshop had finished (ie: 21 tweets in total). The scheduling of tweets allowed the facilitator to be fully present during the workshop, while simultaneously making links to the resources/topics discussed in the workshop readily available to workshop participants and a broader audience.

Data

9 Twitter accounts other than @meta4RN retweeted 6 of the original tweets; one tweet re Clinical Practice Guidelines was retweeted 3 times. Between 7:00am and 7:00pm on 8th February 2013 (Cairns time) there were 30 workshop-related tweets which, through the amplifying effects of social media, had 17,784 impressions.

Outcome

The links shared on Twitter had a theoretical/potential reach of 17,784 people. This is in stark contrast to the number of participants who attended the perinatal mental health workshop face-to-face that day: 4 people.

For references, more information and a short video about this example, please visit meta4RN.com/workshop

Four Versions of the Poster

1. Portable Document Format (PDF) pdficon

meta4rn.files.wordpress.com/2013/09/twitterposter.pdf

2. Picture (JPG)

3. Prezi (online presentation) prezi.com/user/meta4RN

4. YouTube (animated online presentation) youtube.com/meta4RN

The YouTube version was made in four steps

  1. Visual content assembled and arranged using Prezi
  2. The track “Sevastopol” generously provided royalty-free by mobygratis
  3. Vision and sound captured and melded using Screenflow
  4. Completed video uploaded to YouTube

Citations (this section added on 9th November 2013)

Sometimes it is useful to be able to cite references that carry more prestige than this blog page (short IRL = meta4RN.com/poster), well have I got a deal for you! Because the poster was presented at the ACMHN conference it was accepted into the book of abstracts published by the IJMHN, this allows you to cite this content thus:

McNamara, P. (2013) Turbocharging mental health nursing collaboration and partnerships: Professional use of twitter (poster, Australian College of Mental Health Nursing 39th International Mental Health Nursing Conference – Collaboration and Partnership in Mental Health Nursing). International Journal of Mental Health Nursing, volume 22, Issue Supplement S1,  page 22.  doi: 10.1111/inm.12047 http://onlinelibrary.wiley.com/doi/10.1111/inm.2013.22.issue-s1/issuetoc

Also, snippets of this content made there way into a paper recently accepted into another nursing journal. If you can get access to the full content via your employer/university (otherwise there’s a paywall) you will find info that reflects some of this blog post. The paper is currently in press, so the citation will change from this in coming weeks/months:

Wilson, R., Ranse, J., Cashin, A. & McNamara, P. (2013) Nurses and Twitter: The good, the bad, and the reluctant. Collegian (Royal College of Nursing, Australia), 4 November 2013 (DOI: 10.1016/j.colegn.2013.09.003) http://www.collegianjournal.com/article/S1322-7696(13)00090-5/abstract

End

That’s it. Thanks for dropping by. As always, you’re welcome to leave comments/feedback below.

Paul McNamara, 1st October 2013

Hits and Misses: The First Twelve Months of meta4RN

Today I will blog about my blog. I feel quite uncomfortable about it, and am very afraid that I will completely disappear up my own bum.

On 24th September 2012 meta4RN.com was launched with two posts. One said “Hello World!“, the other post “About” set the agenda and explained the rationale for the blog. Now, exactly 12 months later, let’s see what’s happened.

hits

Hits

country1Serendipitously, the 11,000th hit on meta4RN.com happened on the day of its first birthday. Actually, it wasn’t coincidence at all – it was more the desperate attention-seeking of somebody sad enough to write a blog about his blog. I could see that the milestone was getting close and started promoting pimping various pages of meta4RN.com on Twitter from about 5:00am.

Early-waking insomnia has me conveniently awake in prime-time evening social media time for Europeans. Many of the social media connections I have made are in the UK – one of them, Anne Cooper also starting blogging in 2012. Although Annie started blogging just a couple of months before me, she taught me a valuable lesson on Twitter: Pimp Your Blog! (see Tip 7 here: anniecoops.com). Annie acknowledges Wendy Lee (aka @TheRealBaglady)  as the source for this idea. I think we should also give credit to those who wrote the bible and the people who translated it into English… the biblical proverb, “don’t hide your light under a bushel” is very similar in meaning to the proverb, “pimp your blog!”

country2Twitter accounts for nearly a quarter of all hits on meta4RN.com. To the best of my ability I’ve tried to mimic the Twitter style of @mamamia – they take the “pimp your blog” idea to the next level with around-the-clock, mostly-not-repetitive, nearly-always-poignant-funny-and/or-interesting Tweets promoting mamamia.com.au content. When I’m pimping my blog I use scheduled tweets and a bit of imagination to try to channel the mamamia style of Twitter wit and wisdom.

With Twitter well in the lead, here is the Top 10 of referral sources to meta4RN.com:

  1. Twitter
  2. Search Engines
  3. Facebook
  4. Nurse Uncut
  5. Google+
  6. Philip Darbyshire
  7. PANDA (Post and Antenatal Depression Awareness Association)
  8. impactednurse (by the inspiring Ian Miller)
  9. Outlook.com
  10. Croakey (the Crikey health blog, by the very supportive Melissa Sweet)

The blog has attracted over 100 comments, and I am very grateful for the support of all those who have referred/linked to the meta4RN site. Overall there are about 90 websites and oodles of Digital Citizens that have directed traffic in this direction – my sincere thanks to you all.

There have been meta4RN.com views from 85 countries, however many of these countries have visited less than a handful of times.

Searching for Meaning

WordPress (the platform used for meta4RN.com) gives access to some of the search engine data. Predictably, Google was the search engine used for 95% of the  queries that found meta4RN.com pages. The most common search terms related to the Edinburgh Postnatal Depression Scale (EPDS) – scanning through the very long list of search terms that led people to meta4RN.com it looks like nearly a third of all searchers wanted info about the EPDS. This is reflected in the stats for pages with the most hits too: setting aside the “generic” Home, Archive and About pages, the Top 10 of page views goes like this:

  1. Using the Edinburgh Postnatal Depression Scale (November 2012)
  2. Emotional Aftershocks (August 2013, re hospital violence)
  3. #ICNAust2013: Looking Back at a Nursing Conference through a Social Media Lens (May 2013)
  4. Perinatal Jargon Busting (April 2013 – interestingly, this had the most hits in a day – 22/07/13, the day Prince George was born – when this quote from the post was shared on social media: “Babies are born. Women give birth. Pizzas are delivered.”)
  5. Nurturing the Nurturers (January 2013)
  6. Social Media for Nurses: my ten step, slightly-ranty, version (january 2013)
  7. #acmhn2012: Looking Back at a Mental Health Nursing Conference through a Social Media Lens (October 2012)
  8. Precovery: a proactive version of recovery (March 2013 – subsequently this post was adapted for publication as per this citation: McNamara, Paul and McCauley, Kay. (2013).‘Precovery’: A proactive version of recovery in perinatal mental health. Australian Nursing Journal: , Vol. 21, No. 1, Jul 2013: 38.)
  9. Follow Friday and other Twitterisms (July 2013)
  10. #bePNDaware: Looking Back at Postnatal Depression Awareness Week through a Social Media Lens (November 2013)

Misses

In this section, let’s have a look at things that have not gone so well.

Quantity: The original idea was for a post a week – that has not been achieved. There have been 33 posts in the first 12 months (this one will be the 34th). I’m planning to change the original goal to at least two posts per month – that’s more realistic for me: somebody with a fulltime job, a social life, and a bad habit of being verbose and over-inclusive when writing blog posts. Like now, for instance.

Quality: I can’t believe how awful I am at proof-reading my own work. Every time I publish a post I have to go back and edit out the typos and nonsensical sentences that are included. Weirdly, I seem to be much better at noticing the mistakes after they’ve been out out in the public domain… it’s as if I’m an Apple iO7 designer or something. [look Mum - contemporary humour!]

countrymapReach: as per the map above, meta4RN.com has totally failed to capture the all-important Chinese market. 我要加倍努力接触到中国的护士。Not doing at all well in cracking Greenland either. Damn.

Dud Posts: Less than 50 visits have been made to these three posts – a poor reward for effort, but also an indication that sometimes I waffle-on about stuff that not many people care about.

  1. What has social media been saying about clinical supervision this week? (January 2013)
  2. Should May 15th be International Mental Health Nurse Day? (May 2013)
  3. Hello World! (September 2012)

Appearance: I really dislike the random hyphenation of this blog. It is truly awful and ugly sometimes. Also, the overall look if meta4RN.com is a bit daggy. I might give it a bit of a refresh in coming weeks/months – stay tuned.

So What?

This is a meta post – like a conversation about conversations (see number 5 here: meta4rn.com/about). The purpose of this post is not to show the answers, but to show my working-out… you know, just like my Year 5 maths teacher always said, “Getting the right answer can be dumb luck – I want to see how you arrived at the answer! Show how you worked it out!” Hopefully somebody can pick-up some ideas from seeing the working-out of a nurse who blogs.

I didn’t know what “blog” meant until about 12 months ago (slow, i know). It is word play from the original “Web Log”, which was contracted to “WebLog”, which was playfully converted to “We Blog”, which then left the thing that “we” do as a “blog”. Cute.

I am pleased to have an avenue of conversation about professional matters that is not constrained by the traditions and discipline of academic journals. I think the language we can use on blogs is much more accessible, and the freedom of sharing ideas for consideration is liberating. Practice-based-evidence instead of evidence-based-practice. It’s still peer reviewed, but is not hidden behind a paywall. Professional blogs are not in competition with journals, and will never attain their level of academic credibility. However, hopefully these sort of blogs can go some way towards bridging that long-lamented theory-practice gap. I hope so.

Hat Tips

When introducing meta4RN.com this time last year, I acknowledged Ian Miller of impactednurse.com and all those who participate in Health Care and Social Media in Australia and New Zealand (#hcsmanz on Twitter). I want to reinforce my thanks for their support and inspiration now. Ian is especially impressive in leading the way for digital citizen health professionals.

There have been dozens of other who have been very supportive of meta4RN.com over the last twelve months. I will not attempt to list them all, but will just single-out two:

Melissa Sweet of @croakeyblog on Twitter and croakey online plays a significant role in sharing health-related information in the social media environment. I have been especially grateful for Melissa’s feedback and support for some of the meta4RN.com blog posts. Very rewarding and gratefully received.

My partner Stella is incredibly tolerant of the time I have spent on something that does nothing to pay our mortgage or enhance our social life together. I am especially grateful to Stella for affording me the luxury of experimenting in this space: thank you darling.

End

Thanks very much for reading meta4RN.com – as always, your comments are welcome.

Paul McNamara, 24th September 2013

Mental Health Nurses in the Pacific (to be specific) #alajcu2013

A Cool Event

There was 441 years of experience in health care at the Perinatal and Infant Mental Health Workshop, just one part of the month-long event supporting mental health leaders from six Pacific Island nations.

There was 441 years of experience in health care at the Perinatal and Infant Mental Health Workshop, just one part of the month-long event supporting mental health leaders from six Pacific Island nations.

A really cool event happened in Cairns from July 1st to 26th. James Cook University’s School of Nursing, Midwifery & Nutrition hosted eighteen Mental Health Nurses from Western Pacific nations; specifically, Papua New Guinea, Fiji, Palau, KiribatiCook Islands and the Solomon Islands. Funded via an AusAID Australian Leadership Award, leaders in mental health nursing from these countries had the opportunity to attend lectures, participate in workshops, make site visits to public and private mental health facilities, and other activities aimed at providing educational opportunities they may not be able to acquire at home.

This “train the trainer” approach to supporting mental health nurse education amongst our neighbours in the Pacific is a really smart idea: major kudos to Professor Kim Usher and the whole team at James Cook University’s World Health Organisation Collaborating Centre and School of Nursing, Midwifery and Nutrition. For more info about the program please visit these sites:

Also, it is interesting to read this interview with Jeffrey Alphonse, a mental health nurse from Papua New Guinea who attended the course. Jeffrey conveys a sense of life living and working in in a PNG mental health inpatient facility.

I am sure that the JCU crew have evaluations of the event that will probably pop-up in reports/journals/online soon enough. That’s the sort of thing researchers are really good at.

OK. What’s This Blog Post About Then?

For this blog post I just want to touch on two cool outcomes from my perspective: the perspective of one who was not an organiser or “insider” to the event, but not a complete outsider to the event either.

It was an honour to be invited to meet with the Mental Health Nurses from the Pacific for two occasions. The first visit was an opportunity to introduce my role and compare/contrast the way mental health nurses are deployed in Australia and in the Pacific. Something I learnt is that it is easier to have nurse-led programs in Pacific nations because, to put it bluntly, there are often no other mental health professionals available.

There was 441 years of health care  experience at the Perinatal and Infant Mental Health Workshop on 12/07/13.

There was 441 years of health care experience at the Perinatal and Infant Mental Health Workshop on 12/07/13.

The second visit was to facilitate a Perinatal and Infant Mental Health (PiMH) Workshop on 12th July. The workshop was different from the usual ones I run because of the vast amount of diverse cultural and clinical experience in the room. Obviously, the vast majority of the participants were mental health nurse leaders from the six Pacific Island nations listed above, but a couple of social workers from the FNQ Medicare Local and a JCU Student Nurse also participated, and some of the JCU Faculty were also able to pop-in for a while.

I have mentioned the structure of the workshop in a previous blog post (see here). Although this workshop had plenty of differences in participant experiences (great learning for me!), the content/agenda we covered was pretty-much the same as previous PiMH workshops, just presented in a slightly different manner.

The workshop contributed to the first of the two cool outcomes.

Cool Outcome Number One: Perinatal and Infant Mental Health in the Pacific Islands

Cool outcome number one is that the workshop content really resonated with some people attending; so much so that they’re intending to take some of the learnings from the workshop back home with them. I found out about this via Anna Cole-Groth, a JCU student nurse who supported the Pacific Island mental health nurse leaders, and contributed to extending the reach of event by utilising social media (as per these examples below):

Solomon

A few of the participants, including Rose from the Solomon Islands, were interested in the way we have been trying to build mental health screening and support pathways into the day-to-day practice of antenatal and postpartum practice. The notion of a prevention/early intervention, proactive “precovery” approach to perinatal mental health care was welcomed as a way to work in partnership with families, communities and other health professionals.

PNG

The workshop was the first introduction to infant mental health for most of the participants, and had particular resonance with some in attendance. The workshop allowed us to discuss and consider some of the key concepts around infant mental health practice, and to give consideration to how it could be incorporated into healthcare in the Pacific Islands. Many participants, including those from Papua New Guinea, spoke of how it could enhance the way mental health and baby care is catered for in community-orientated village life.

It is fantastic to know that some of the perinatal and infant mental information and models of care we have been using here in Australia might have a positive, knock-on effect with our two closest neighbours: Papua New Guinea and the Solomon Islands. For me personally and professionally, after feeling quite dejected about the loss of a role funded by the National Perinatal Depression Initiative (NPDI), it is an unexpected and very welcome joy to think there may be an echo of the program I facilitated amongst our northern neighbours, via a grassroots, nurse-led, undertaking to trial some of these ideas.

We (those of us who have had access to education and resources in this area) should do everything we can to support these mental health nurse leaders. I hope that the Pacific Islanders will find the email network hosted by the ACMHN (Australian College of Mental Health Nurses) a useful bridge to information, resources and supportive, encouraging peers. Subscription to the Perinatal & Infant Mental Health Nurse eNetwork is free and simple; more info and instructions here and here.

Cool Outcome Number Two: Social Media and Wantoks

“Wantok” is pidgin for “one talk” (say it quick: it’s phonetic), ie: a shared language. In places like Papua New Guinea and the Solomon Islands the use of the word wantok is in context of a nuanced social system that I (a whitefella from Adelaide living in Cairns), may ever fully understand. So, for my benefit, let’s simplify the use of “wontok” to simply “those who share a common language”, as in “those who understand and like each other”.

Mental health nurses, no matter what nation they live and work in, share the common experience of up-close and personal interactions with people experiencing mental illness. Most of us also share the goal/hope that we will find effective ways to promote good mental health, so as to lighten the load for individuals, their families and the community they live and work in. This gives us a shared language: we’re wantoks.

Evan Casella, another JCU student nurse who supported the program participants and used social media to share some of the program content, sent out this great photo with the tweet:

#alajcu2013 participant opinions of SoMe use in nursing. Great to get a South Pacific perspective. Mostly thumbs up!

like

It’s such a good photo – I love the way Evan used the Facebook “like” symbol, and that the participants were straight down the line with whether they thought social media (aka SoMe) would be useful in their context. This, in turn, led to the next cool outcome: three of the program participants joined Twitter before the course ended.

So, although the four-week Pacific Island Mental Health Nurse Leaders program is over, it is easy to stay connected with some of program participants using social media.

If you are a mental health nurse who can share information, resources, ideas and camaraderie, please follow these mental health nurses from PNG: they are your Wantoks.

For those interested in professional use of social media, have a look at the transcript and analytics of the #alajcu2013 hashtag courtesy of www.symplur.com

Analytics via Symplur health hashtag project

Analytics via Symplur health hashtag project

Closing Remarks

Mental health health nurses speak one language; we are wantoks. How do we know? By the connections. As shown above we connected content (perinatal and infant mental health is one example) and we connected clinicians (in person for four weeks, and looking ahead via Twitter).

Congratulations to James Cook University and AusAID for the work that they have done.  Now it is time for mental health nurses and others interested in perinatal mental health to continue the work by sharing information, resources and camaraderie with mental health nurses from Pacific Island nations: they are our wantoks.

Cool Connections (via Twitter)

PNG Wantoks:

JCU Wantoks

Paul McNamara, 31st July 2013