Copy of Stay connected, stay strong… before and after baby DVD on YouTube (33 minutes):
From the back cover of the DVD:
Pregnancy, birth and parenting can be a very positive time, but sometimes it may not be how you expected it to be. Adjusting to life as a mother can be hard and make women feel down and distressed. In Australia, one in every six women experience depression during this time.
This DVD has been created to support Indigenous women, men and families understand the importance of good social and emotional wellbeing during pregnancy and beyond.
Going to get help might feel like the hardest part, but it is the best thing you can do for yourself, your baby and your family. Getting help early gives the best chance of a strong and healthy future.
YouTube URL: http://youtu.be/CLsjgw8pvOA
Why is the Video Online?
The video is online so that it can easily reach the target audiences: Aboriginal and Torres Strait Islanders families, and those who support them. It is a great little video: not only does it have a very clear message that there’s no shame in asking for a bit of support, but it also looks and sounds great. My favourite thing is how the narration by Jasmin Cockatoo-Collins ties the whole thing together: even though a couple of dozen people appear on camera, Jasmin’s voice weaves the whole thing together so it kind of seems like one story. Well done to Jasmin and film-maker Jan Cattoni (Jan’s a nurse who became a film-maker).
Knowing that the video is so good that it should be shared is one thing, getting it shared is another.
Stay connected, stay strong… is available for free in Queensland and for $20 elsewhere, all you need is this PDF order form from the Queensland Centre for Perinatal and Infant Mental Health: http://www.health.qld.gov.au/qcpimh/docs/resource-order-form.pdf
Far North Queensland residents can borrow the DVD from Cairns Libraries: link.
Queensland Health staff can access the DVD through the Queensland Health Libraries Catalogue: link
However, as accessible as all that sounds, the truth of the matter is that YouTube is the world’s largest video-sharing portal and the world’s second largest search engine. A video is not really accessible until it is online.
Now we can share the video using this link: http://youtu.be/CLsjgw8pvOA
This is by far the riskiest thing I’ve done with my professional social media portfolio. I am not the copyright holder of this excellent short film: the Queensland Government is. Although I won’t make any money out of hosting the video, I might be subject to legal action. If there is a credible threat of legal action I will take the video down immediately. Another risk is that I might be inadvertently causing offence or distress to some person or organisation. This may mean that I will not be considered for future work in perinatal and infant mental health (perhaps funding for services will return to pre-July 2013 levels one day).
So, why take these risks?.
My agenda is simple: to demonstrate that social media can be leveraged as another channel for health promoting information. It’s something I started when working in perinatal and infant mental health in October 2011, as evidenced by this from my now-mothballed Twitter handle @PiMHnurse (now I use a less job-specific name: @meta4RN).
My big hope is that hosting Stay connected, stay strong… before and after baby won’t get me in too much trouble, but will serve as a spur for a more legitimate stakeholder to host the video on their YouTube or Vimeo site.
When that happens I will complete this post-script to the blog post:
Important Update DD/MM/YYYY:
Stay connected, stay strong… before and after baby is now hosted by [organisation name] at this web address: [web address]. The link and embedded video you see above are now from that site, and I have deleted the copy I posted on 7th June 2014 here: https://www.youtube.com/meta4RN
My intention in knowingly posting a video that I am not the copyright-holder of was to act as an agent of change. If I have caused harm or distress to any person or organisation I am genuinely sorry. That was not my intention.
That’s it. I’m feeling scared now.
Paul McNamara, 8th June 2014